"Carisma" begins like the great stories, between friends and with a glass of wine illuminating ideas.
Vilizar Valchanoff and Petar Marinov "Pepe" had been sitting at the table of a well-known restaurant in the south of Tenerife for more than four hours, exchanging memories, laughter and dreams. Both share origin, Bulgaria; paths since almost childhood, with a meeting point on the volcanic island of Tenerife where they have worked for more than 15 years and the same passions travel and gastronomy.
At one point Vilizar poses a challenge to Pepe: When are you going to put your charisma at the service of your own project, to do something that bears your unmistakable stamp? Pepe picked up the baton and proposed the idea of a place occupied by a greengrocer in the San Telmo neighborhood in Los Cristianos.
A few days later, Pepe left on a trip to Argentina without knowing that his destiny was going to change radically. Sitting in a cafeteria in Puerto Madero, Buenos Aires, he received a call from Vilizar who said: Pepe, I''m with the architect at the door of the greengrocer, I need your charisma ...